The fashion system has been recently fostered by a movement described as sustainable fashion, otherwise known as “Eco-fashion”. This may be quite a vague topic to many but in simpler terms, it’s a way in which fashion brands have chosen to consider humanity and the environment. The aim of these brands, is to birth a system that works without having a negative footprint. While to the consumers, this means giving your thoughts to what you buy,  understanding the history behind it, and deciding on whether you’ll wear it to an extent that proves it is worth its production. 

The demand for sustainable clothing has been driven by two main factors which are - the healthy desire to wear organic materials, and to protect the environment. Getting into sustainable fashion doesn’t mean you have to buy new clothes every time you need a new piece. You can embrace sustainability by combining economic consciousness and ethical fashion. If you’re one of those with the “I like living” slogan, follow these few tips to care for your health while following fashion trends:

  • THINK TWICE BEFORE THROWING OUT CLOTHES: Reduce the rate at which you dispose your clothes in the normal bins. Majority of those fabrics consist of non-biodegradable fiber that piles up in the environment. You could choose between the option to either repair them, donate to family or neighbors or charity houses, or you sell them on second-hand application platforms like vinted. Alternatively, you could also recycle them to make new clothing.

  • OPT FOR BETTER QUALITY: The availability of cheaper clothes has largely caused us to never care for authenticity. Our interests are more than strictly focused on quantity over quality which the sustainability goal frowns upon. We don’t always have to face the experience of buying expensive clothing or accessories, to later battle the disappointment when a few months later, they begin to look old and faded. As a matter of fact, if we stop buying poor quality, it pushes those brands to improve on the quality of their garments production. With that, you’re certain to have clothes that will stand the test of time. That in turn, is an advantage to the environment and our wallets as well. 

  • BUY SECOND-HAND, SWAP & RENT CLOTHING: As much as you like living, you don’t always have to break a bank to buy new wears. There are local options that offer the same satisfaction, save you some extra cash, and bring you closer to brand-name clothes. Example of such is the second-hand option. We might be quite familiar with this concept of buying a second-level clothing. It offers different range of quality, from the cheapest to the high-quality brand-names. All you should do is to be meticulous with your selection. 

Swapping and renting clothes are also good options to consider. This is when participants bring clothes they no longer wear, and exchange them for something different. Or, the case of clothes rentals where you rent those clothes you haven’t worn for a long time, like your pregnancy clothes, or baby clothes.. It allows new customers renew their wardrobe and adds a little money to your pocket as well. This point is considered to be eco-friendly for both parties involved.


While the consumers are trying to be intentional about what they wear, these fashion brands can also help promote the “I like living” spirit embedded in their customers. Sustainable fashion can be more effective when implemented by both parties.